FAQ

What is your business model?

Mostly, it’s to develop and uncover impactful stories. And we’ve built tools to aid in the effort. Disney said it best, “We don’t make movies to make money, we make money to make more movies.” And to be forthright, this is a business for the dreamers.

Do you only publish books?

Traditional publishing is all well and good. But we’ve also dabbled in EFTs for eBook delivery, open-source projects, custom HTML previews, writing AIs based on the works of Mark Twain, website development, and others odds and ends to analyze long form text. Basically, wherever the creative mind goes.

What is the Fable Forge?

It’s our long form data analysis tool, originally built by authors for authors to find blind spots in long form text. There is a longer FAQ on the product here.

Do you work with Enterprises?

Well, we found our tools can comb through massive text documents and CRM databases. Every data source has a story to tell. Reach out via our Submission Form if you want to talk in more detail. We don’t take every project due to bandwidth.

Once books are ordered from your store, when do you ship?

When the order is placed, trumpets blare and an army of fairies forms in excitement to package your book and send it, usually, immediately after purchase. If you have questions, don’t hesitate to reach out. We try to get any order out quickly.

What is your take-back policy?

Feel free to reach out if there is a problem with the book or electronic files. We’ll always try to make it right, either through shipping a new book or offering a refund. The customer is always right, most of the time. The goal is to get a solid book in your hands. Note that we’ve been shipping books for ten-plus years; not one has ever come back.

How do you ship?

God bless the US Postal Service. To keep the cost down, Media Mail is the preferred choice, which sometimes takes 7 to 10 days once the product is shipped. There are also options to get the book to you sooner, which sometimes comes at an additional cost. We only ship in the United States.

Are there differences between the ebook and the print versions of your books?

The consulting muse spent significant time on any of our available books in print (artists, designers, writers, etc.,). Each page was analyzed in detail to print the work. Electronic books have great features from changing the font, etc., but the experience is different. Basically, we optimize for the platform.

Will there be another Jason Sheridan book?

Well, you can never tell about writers. They are truly fickle folks. Volume 1 is printed on the spine of the book. So, yes? Probably, maybe. Call it a work in progress.

Why does Knights of Legend cost more than the average book?

Some publishers print in mass to get the book out quickly. They have been doing this for a long time and understand their model. This business model is based on a higher-quality book with a smaller print run; thus, the cost is higher. Jason Sheridan will be priced consistently depending upon the channel. Taking into account the book and shipping compared to other forms of entertainment, is that terrible? A new version of the book comes in at $14.99. Makes it hard for an author to write and eat these days.

Will any Second Act work ever be free on Amazon or elsewhere?

No. There is too much blood, sweat, and tears left on the table for any work to be given away. Besides, there is no such thing as a free book.

Will Knights of Legend be available on Amazon?

Yes. Some folks are just more comfortable buying from the everything store. So, Jason is available now and eligible for super saver shipping or whatever they are calling it these days. The book’s price in our store is similar on Amazon. However, it’s a living and breathing marketplace and prices fluctuate.

How do you handle credit card transactions?

The Second Act Store leverages Stripe, PayPal, and Apple Pay (Google too). There is an overview of our practices on our policy page. Technically, no card information is stored by our hosting provider. And, frankly, we don’t want the data.

What information do you collect on your site?

Frankly, we don’t resell or want to collect anything. But this isn’t a true HTML site and our content management system (CMS) requires cookies to operate. Also, our store creates an account to ship the product. If, at any point, you want your information vaporized feel free to let us know.

What if I want to make a bulk purchase?

Always willing to accommodate anyone who wants to make a bulk purchase. Feel free to reach out through the submission form and ask.

Will the Dark Harp ever be available in paperback or hardcover?

Unlike Knights of Legend, Maven’s story was designed to be read electronically–either on a website or in ebook format. Originally, the work appeared in Sunday night installments, similar to how newspapers worked eons ago. Think Charles Dickens. With the cost to print, the economics aren’t easy. That being said, never say never.

Will you ever do a follow-up to the Dark Harp?

You never know. Maybe? There are a few projects in the hopper in front of the line but always wanted to explore what happens to Ella down the road. King David and Queen Eleanor did have two children.

What’s the Next Project?

A short parable on the choices one makes in their first job, a slight nod to the Brothers Grimm, launched last year. The team is working on a few other projects, including fine-tuning this Fable Forge experiment. And we’re thinking with nuclear reactors.

How do you create your book covers?

Each has a story. But, that’s kind of the point. Typically, the covers for any book purchased on this site are painted, photographed, and then electronically altered to add the title, author name, etc., There is a pretty cool written synopsis on making the original covers for The Dark Harp. The process for each book is similar.